Sportsman Game Feeds

From breeding chicks to presenting the perfect bird in flight, every detail in our feed has been carefully considered to support exceptional performance.

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For nearly 40 years, the team at Sportsman Game Feeds have been creating a range of diets for pheasants, partridges and ducks that we are extremally proud of.


Sportsman Game Feeds is a division of ABN, a national compound feed manufacturer. Utilising the expertise of ABN and its mills, Sportsman have been producing high quality game feeds in the UK since 1985. 

Our premium range of game feeds is designed to support exceptional levels of performance, providing our customers with the finest stock following best industry practice. Working closely with our customers, our diets have been carefully created to improve feed conversion efficiencies, reduce total feed consumption while improving performance, and generating less waste which also has a significant impact on the environment.

At Sportsman, we are continuously working to develop our diets, understanding, and utilising new and alternative raw materials in order to improve on both financial and performance efficiencies and environmental benefits, ensuring that the birds we feed are strong and healthy. Our extensive trial work ensures proven results, and all of our ingredients are specially selected for their unique benefits.

The raw materials we use are specifically selected for their nutrient content and digestibility. We then formulate our diets to the bird’s nutritional requirements considering levels of vitamins and minerals, energy, and amino acids. All raw materials are tested before entering our mills, to ensure that Sportsman Game feed is produced to safe and exacting standards.

Our Sportsman Game Feed Range

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What Makes Sportsman Special

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Premium Quality

At Sportsman Game Feeds, we never compromise on performance; manufacturing premium quality feed consistently, from the best available raw materials, produced to the highest standards for pheasants, partridge and wildfowl.

Exceptional Performance

From breeding hens to releasing poults and keeping wandering birds, our extensive range of feeds has been specifically tailored to each purpose. Our feeds will support exceptional levels of performance.

HEALTHY BIRDS & MEDICATION

We are passionate at Sportsman to make sure that all our customers are able to produce high quality, strong and healthy birds. We believe that providing you with consistent, high-quality feed, will contribute greatly to making sure that your birds remain healthy throughout their time on our feed and in turn, should reduce the requirement for medicated feed. 

If additional medication is required, it can be included in most of our rations (excluding our Release pellets) upon request. Legally, scripts will need to be received by us, from your veterinary practice, before we can dispatch the load.


Sportsman Brochure

Our brochure contains everything you need to know about our range; from what ingredients are featured, the science behind why we use specific raw materials and the benefits these bring to your birds.  

Sportsman Brochure

Our Experts

Andrew Davies

National Sales Manager

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Andrew Davies

National Sales Manager

Born on a farm in Herefordshire, I have always been involved in agriculture, both farming and sales, selling my first tonne of Sportsman Game Feed in 1985, I have been a part of the game industry for over 30 years. One of the best parts of my role is seeing the fantastic shooting estates and meeting the great characters that make up the Game keeping world, many of whom have been customers for years.

When not working I enjoy watching rugby and spending as much time as possible with my seven grandchildren. I am also an active member in two local shoots and relish the hands on side of shooting.

Chris Boult

Account Manager

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Chris Boult

Account Manager

Born in Somerset to a family who enjoyed hunting, shooting and fishing, I have been involved in farming and field sports all my life. A love of the outdoors influenced my decision to study Agricultural Economics at Reading University and subsequently has lead to my career in agricultural sales. My passion really lies in selling game feed, so when the opportunity arose to pursue a career with Sportsman I jumped at the chance! I love getting out and about, working with all those involved in the game rearing and shooting industry and getting to know you my customers.

In my spare time I enjoy the occasional round of golf as well as clay shooting. Along with my wife of 30 years, we are fortunate to be members in our local shoot syndicate where we enjoy both the shooting and picking up during the season.

Murray Brown

Account Manager

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Murray Brown

Account Manager

Raised in the Scottish Borders, I have been surrounded by agriculture and countryside my entire life. After graduating with a BA (Hons) in Rural Business Management from the Scottish Rural University College, Edinburgh in 2018, I joined Glenrath Farms, working within their recently established liquid egg processing factory. Joining Sportsman in 2020, I love getting out and meeting new customers and enjoy being out on the road and building relationships across the industry. 

Outside of work I enjoy staying fit and active playing rugby for my home town club, Peebles Rugby Club, where I have progressed through from school into the senior first XV set up. Off the rugby pitch you can find me in the countryside, enjoying the occasional round of golf, on long walks with my black Labrador Nero and socialising with family and friends. 

Leah Richardson

Account Manager

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Leah Richardson

Account Manager

Coming from a farming family I have always loved putting my wellies on, going outside and getting stuck in. Growing up, I could be found beating in the winter or out in the field picking off potatoes during the summer months.
My love for the outdoors has remained throughout my career, with roles at Foster Refrigeration, Sealskinz & Norfolk Leisure and more recently working as a Farm Secretary at Heygate Farms in Swaffham covering all aspects of arable farming. I am excited to be starting my new role as account manager at Sportsman Game Feeds, looking after customers in the East and learning more about the breeding and rearing side of the game industry.
In my free time I am a keen gardener, with a great passion in growing plants and can often be found pottering in my garden. I love staying active, either going for long walks in the countryside, trying new fitness classes or most likely, playing netball for Thetford Netball Club. 

Becky Cherry

Support Coordinator

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Becky Cherry

Support Coordinator

Graduating from the University of Lincoln in 2016, with a Bsc (Hons) in Health and Social Care I have since built a strong customer service background within both retail and business to business sectors. 

New to the Sportsman team in 2021, I began my career at ABN in 2018 as part of the Commercial Support team based in Peterborough. In 2019 I successfully took on the role of ‘Game Lead’ for the 2020 season, providing a pivotal point of contact for the commercial team as well as offering training and ongoing support to the customer services team.

Outside of work I spend most of my free time supporting my partner with the running of an arable farm, playing an active part in the running of the farm shoot, where I really enjoy socialising and meeting new people on shoot days. When not on the farm, you are likely to find me taking long walks through the countryside with my two dogs, Duke and Beau or going out to my favourite restaurants to enjoy a refreshing G&T (or two!) and some delicious food!

Jess Baker

Support Coordinator

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Jess Baker

Support Coordinator

Coming from a farming family, I have always been around agriculture and the countryside. Originally from near Peterborough, growing up on the families arable, cattle and sheep farm, I now live near Ipswich on my husbands mixed farm.
After graduating from the University of Reading with a BSc (Hons) degree in Agriculture in 2012, I joined the ABN customer service team in Peterborough. In 2016 I relocated to Suffolk, where I then took up the role of National Game Support based at Bury St Edmunds.
Outside of work I enjoy spending time with my baby daughter, family and friends. I still have an active role on the farm, helping out when needed, and like to keep fit by playing hockey for Sudbury ladies 1st team. I enjoying the occasional day beating and country walks with our 2 working cocker spaniels and border collie.

Dr Laura Faller

Nutritionist - Poultry & Game

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Dr Laura Faller

Nutritionist - Poultry & Game

I joined the ABN poultry nutrition team in 2016, after undertaking my PhD in poultry nutrition with SRUC and the University of Glasgow. My PhD, which looked at super-dosing of phytase was part sponsored by AB Vista, a sister company of ABN, and is very relevant to my role as a poultry nutritionist. I am involved in all areas of poultry nutrition, primarily focusing on broilers, game birds, organic production and R&D.

As well as our account managers, we also have a selection of agents working alongside us here at Sportsman. Phil has been our agent in Scotland since 2005 and both Derrick and Gerry have joined us more recently in the East. This extension of our team is vital and allows us to offer knowledgeable advice through a wealth of experience nationally across England, Scotland and Wales.  

Get in touch

By supplying from multiple manufacturing sites, we can assure you of a knowledgeable, professional and reliable service. Contact your local representative for further information.

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News from the field

At Sportsman Game Feeds we’re always in pursuit of the best feed performance and value for our customers. Whether it’s through our extensive research and development trials with organisations such as the Game and Wildlife Conservation Trust, our involvement in initiatives to benefit the industry with organisations such as the The BGA, Elanco, local veterinary practices or working with aspiring game experts at local colleges, we are dedicated to supporting our industry.

Read the latest news, articles and success stories from Sportsman and our fellow game experts.

Feed performance key to quality for Yorkshire game breeder

Hear first hand how our customers are benefitting from feeding Sportsman diets to their flock.

Sportsman delivers the whole package for Suffolk Game Breeder

Heath Hatcheries, one of Sportsman Game Feeds’ largest and longest serving customers, shares why they stay loyal to Sportsman Game Feeds

Sourcing sustainable soya

Sportsman is supporting the sustainable production of soya, encouraging soya producers to continue to grow sustainably.